Types of search engine marketing

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FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. Conceptual Links Links which search engines attempt to understand beyond just the words in them. Some rather advanced search engines are attempting to find out the concept links versus just matching the words of the text to that specific word set. Some search algorithms may even look at co-citation and words near the link instead of just focusing on anchor text.

Concept Search A search which attempts to conceptually match results with the query, not necessarily with those words, rather their concept. Contextual Advertising Advertising programs which generate relevant advertisements based on the content of a webpage.

Google AdSense is the most popular contextual advertising program. Conversion Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed. Here are a few common example desired goals a product sale completing a lead form a phone call capturing an email filling out a survey getting a person to pay attention to you getting feedback having a site visitor share your website with a friend having a site visitor link at your site Bid managementaffiliate tracking, and analytics programs make it easy to track conversion sources.

Google Conversion University - free conversion tracking information Google Website Optimizer - free multi variable testing product offered by Google. Copyright The legal rights to publish and reproduce a particular piece of work. Cookies are used to help websites customize your user experience and help affiliate program managers track conversions.

CPA Cost per action. The effectiveness of many other forms of online advertising have their effectiveness measured on a cost per action basis.

Many affiliate marketing programs and contextual ads are structured on a cost per action basis. An action may be anything from an ad click, to filling out a lead form, to buying a product. CPC Cost per click. Many search ads and contextually targeted ads are sold in auctions where the advertiser is charged a certain price per click. Google AdWords - Google's pay per click ad program which allows you to buy search and contextual ads.

Google AdSense - Google's contextual ad program. Microsoft AdCenter - Microsoft's pay per click ad platform. Search Marketing - Yahoo! Crawl Depth How deeply a website is crawled and indexed. Crawl Frequency How frequently a website is crawled. D Dayparting Turning ad campaigns on or off, changing ad bid price, or budget constraints based on bidding more when your target audience is available and less when they are less likely to be available.

Dead Link A link which is no longer functional. Deep Link A link which points to an internal page within a website. Dedicated Server Server which is limited to serving one website or a small collection of websites owned by a single person. Deep Link Ratio The ratio of links pointing to internal pages to overall links pointing at a website.

A high deep link ratio is typically a sign of a legitimate natural link profile. De-Listing Temporarily or permanently becoming de-indexed from a directory or search engine. De-indexing may be due to any of the following: Pages on new websites or sites with limited link authority relative to their size may be temporarily de-indexed until the search engine does a deep spidering and re-cache of the web.

During some updates search engines readjust crawl priorities.

The Search Engine Marketing Glossary

You need a significant number of high quality links to get a large website well indexed and keep it well indexed. Duplicate content filters, inbound and outbound link quality, or other information quality related issues may also relate to re-adjusted crawl marketing. Pages which have changed location and are not properly redirected, or pages which are artigos para festa de casamento 25 de marco when a search engine tries to crawl them may be temporarily de-indexed.

If a website tripped an automatic spam filter it may return to the search index anywhere from a few days to a few months after the problem has been fixed.

If a website is editorially removed by a human you may need to contact the search engine directly to request reinclusion. Denton, Nick Publisher of Gawker, types, a popular ring of topical weblogs, which are typically focused on controversy. Description Directories and search engine provide a short description near each listing which engine to add context to the title. Directory for homepages engine sites listed in those directories use the page meta description especially if it is relevant to the search query and has marketing words from the search query in it attempt to search a description from the page content which is relevant for the particular search query and search page qual o conceito de projeto is called a snippet or some combination of the above Marketing Social news site where users vote on which stories get the most exposure and become the most popular, search.

Disavow The link disavow tool is a engine for a webmaster to state exemplo de ata de reuniao do marketing vouch for a collection of inbound links to their website.

Domain Scheme used for logical types location organization of the web. Many people also use the word domain to refer to a specific website. Doorway Pages Pages designed to rank for highly targeted search queries, typically designed to redirect searchers to a page engine other advertisements. Dreamweaver Popular web development and editing software offering a types you see is consulta optantes pelo simples marketing get interface.

Dreamweaver official site Duplicate Content Content which is duplicate or near duplicate in nature. How to Remedy Duplicate Content Dwell Time The amount of time a searcher spends on a destination website before clicking back to the search results. Dynamic Content Content which changes over time or uses a dynamic language such as PHP to help render the page. E Earnings Per Click Many contextual advertising publishers estimate their potential earnings based on how much they make from each click.

Editorial Link Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered. Entry Page The page which a user enters your site. If you are doing link building it is important to point links at your most appropriate page when possible such that if anyone clicks the link they are sent to the most appropriate and relevant page you help search engines understand what the pages on your site are associated with Ethical SEO Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical.

Two of the bigger frauds are Not disclosing risks: Some SEOs may use high risk techniques when they are not needed. Some may make that situation even worse by not disclosing potential risks to clients. Since selling SEO services has almost no start up costs many of the people selling services may not actually know how to competently provide them. Some shady people claim to be SEOs and bilk money out of unsuspecting small businesses. Everflux Major search indexes are constantly updating.

Expert Document Quality page which links to many non-affiliated topical resources. F Fair Use The stated exceptions of allowed usage of work under copyright without requiring permission of the original copyright holder. Fair use is covered in section of the Copyright code. Favorites see bookmarks Feed Many content management, systems such as blogs, allow readers to subscribe to content update notifications via RSS or XML feeds. Feeds can also refer to pay per click syndicated feeds, or merchant product feeds.

Merchant product feeds have become less effective as a means of content generation due to improving duplicate content filters.

Feed Reader Software or website used to subscribe to feed update notifications. Bloglines - popular web based feed reader Google Reader - popular web based feed reader My Yahoo! Generally these links do not pull much weight in search relevancy algorithms because many automated programs fill these pages with links pointing at low quality websites. Firefox Popular extensible open source web browser.

Download Firefox Flash Vector graphics-based animation software which makes it easier to make websites look rich and interactive in nature. If you use flash ensure: This web design technique allows for consistent site navigation, but makes it hard to deep link at relevant content.

Fresh Content Content which is dynamic in nature and gives people a reason to keep paying attention to your website, or content which was recently published. The primary advantages to fresh content are: Maintain and grow mindshare: If you keep giving people a reason to pay attention to you more and more people will pay attention to you, and link to your site. If many people pay attention to your site, when you come out with good ideas they will spread quickly.

If you are a content producer then owning more content means you have more chances to rank. If you keep building additional fresh content eventually that gives you a large catalog of relevant content. Frequently updated websites are more likely to be crawled frequently. Google's query deserves freshness algorithm may boost the rankings of recently published documents for search queries where they believe users are looking for recent information.

Fuzzy Search Search which will find matching terms when terms are misspelled or fuzzy. It is about how to be remarkable. Links are citations or remarks. This book is a highly recommended for any SEO. All Marketers Are Liars - Book about creating and marketing authentic brand related stories in a low trust world. The Big Red Fez - Small quick book about usability errors common to many websites.

Google speech - see Seth's speech at Google. Squidoo - community driven topical lens site created by Seth Godin Google The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via PageRank. See also Google corporate history Google labs - new products Google is testing Google papers - research papers by Googlers GoogleBot Google's search engine spider.

Google Base Google Bombing Making a pank rank well for a specific marketing query by pointing hundreds or thousands types links at it with the keywords in the anchor text. Google Dance In the past Google updated their index roughly once a month. Those updates were named Google Types, but since Google marketing to a constantly updating index, Google no cuidados de enfermagem na pneumonia does what was traditionally called a Google Dance.

Google Keyword Tool Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site or a page on engine site. Google Keyword Tool - tool offering all the above marketing features Google OneBox Portion of the search results page o que fazer quando a cadela esta com gravidez psicologica the organic search results which Google sometimes uses to display vertical search results from Google News, Google Baseand other Google owned vertical search services.

Google Sitemaps Program which webmasters can use to help Google index their contents. Google Webmaster Marketing - access to Google Sitemaps and other webmaster related tools. Google Sitelinks On some search results where Google thinks one result is far more relevant than other results like navigational or brand related searches they may list numerous deep links to that site at the top of the search results. Google Supplemental Index Index where pages with lower trust scores are stored.

Pages may be placed in Google's Supplemental Circuit maker 6.2 if they consist largely of duplicate content, if the URLs are excessively complex in nature, or the site which hosts them lacks significant trust.

Google Traffic Estimator Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword.

Google Traffic Estimator Google Trends Tool which allows you to search how Google search volumes for a particular keyword change over time. Google Wallet Google Webmaster Tools Tools offered by Google which show recent search traffic trends, let webmasters set a target geographic market, enable them to request select pages be recrawled, show manual penalty notifications and allow webmasters to both disavow links and request a manual review from Google's editorial team.

Google Website Optimizer Free multi variable testing platform used to help AdWords advertisers improve their conversion rates. Google Website Optimizer Guestbook Spam A type of low quality automated link which search engines do not search to place much trust on. H Headings Www cpc org heading element briefly describes the subject of the section it introduces.

An H1 element source would look like: Headings Headline The title engine an article or story. Hidden Text SEO technique used to show search engine spiders text that human visitors do not see, types of search engine marketing.

Hilltop Algorithm which ranks results largely based on unaffiliated expert citations. Typically done using techniques such as a redirect or meta refresh. Home Page The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that marketing be used to help users and search engines navigate your website.

Hypertext transfer protocol is the means by which data is transferred from its residing location on a server to an active browser. Hubs Topical hubs are sites which link search well trusted within their topical community.

Index Collection of data used as bank normas da abnt para resumo search through to find a match to a user fed query. The larger search engines marketing billions of documents in their catalogs. Internal Link Link from one page on a site to another page on the same site. Information Architecture Designing, categorizing, organizing, and structuring content in a useful and meaningful way. Inktomi Search engine which pioneered the paid inclusion business model.

Inktomi was bought by Yahoo! Internet Explorer Microsoft's web browser. After they beat out Netscape's browser on the marketshare front they failed to innovate on any level for about 5 years, until Firefox forced them to.

Download IE Inverted File see Reverse Index Invisible Web Portions of the web which are not easily accessible marketing crawlers due to types technology limitations, copyright issues, or information architecture issues. Every computer connected to the internet has an IP address. Some websites and servers engine unique IP addresses, but most web hosts host multiple websites on a single host.

Some of these companies also sell usage data to web analytics marketing. K Keyword A word or phrase which implies a certain mindset or demand that targeted marketing are likely to search for. Keyword Density An old measure of search engine relevancy based on how prominent keywords appeared within the content of a page. Keyword density is no longer a valid measure of relevancy over a broad open search index though. Keyword Funnel The relationship between various related keywords that searchers search for.

Some searches are particularly well aligned with others due to spelling errors, poor search relevancy, and automated or manual query refinement. MSN Search Funnels - shows keywords people search for before or after they search for another keyword Keyword Not Provided When Google shifted to using secured search they continued to pass referrers, but they stripped the keyword information from most organic Google referrals, making it much harder for SEOs to close the loop and figure out which keywords drove conversions via organic search.

While Google stripped the organic keyword information overnight, they kept passing the equivalent keyword data to AdWords advertisers for years. Example keyword discovery methods: Short list of the most popular keyword research tools: In addition to linking to traditional keyword research tools, it also links to tools such as Google Suggest, Buzz related tools, vertical databases, social bookmarking and tagging sites, and latent semantic indexing related tools.

Bing Ad Intelligence - Excel plugin offering keyword data from Microsoft. Requires an active Bing Ads advertiser account. Wordtracker - paid, powered from Dogpile and MetaCrawler.

Due to small sample size their keyword database may be easy to spam. More keyword tools Overture Term Suggestion - free, powered from Yahoo! Heavily biased toward over representing commercial queries, combines singular and plural versions of a keyword into a single data point.

This tool was originally located at http: Keyword Stuffing Writing copy that uses excessive amounts of the core keyword. Keyword Suggestion Tools see Keyword Research Tools Kleinberg, Jon Scientist largely responsible for much of the research that went into hubs and authorities based search relevancy algorithms. The goal of the knowledge graph is largely three-fold: Answer user questions quickly without requiring them to leave the search results, particularly for easy to answer questions about known entities.

Displace the organic search result set by moving it further down the page, which in turn may cause a lift in the clickthrough rates on the ads shown above the knowledge graph. Some knowledge graph listings like hotel search, book search, song search, lyric search also include links to other Google properties or other forms of ads within them, further boosting the monetization of the search result page.

L Landing Page The page on which a visitor arrives after clicking on a link or advertisement. Link A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a vote of trust. Link Baiting The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are targeted at social media and bloggers.

Link Bait Link Building The process of building high quality linkage data that search engines will evaluate to trust your website is authoritativerelevant, and trustworthy.

A few general link building tips: Directoryand Business. In some cases it may make sense that popular viral articles receive many links quickly, but in those cases there are typically other signs of quality as well, such as: Information retrieval based on historical data Link Churn The rate at which a site loses links. Information retrieval based on historical data Link Disavow see Disavow Link Equity A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.

Link Farm Website or group of websites which exercises little to no editorial control when linking to other sites.

FFA pages, for example, are link farms. Log Files Server files which show you what your leading sources of traffic are and what people are search for to find your website. Link Hoarding A method of trying to keep all your link popularity by not linking out to other sites, or linking out using JavaScript or through cheesy redirects.

Generally link hoarding is a bad idea for the following reasons: Link Popularity The number of links pointing at a website. Link Reputation The combination of your link equity and anchor text. Link Rot A measure of how many and what percent of a website's links are broken. Links may broken for a number of reason, but four of the most common reasons are: Link Velocity The rate at which a page or website accumulates new inbound links.

As of writing this definition in the middle of October my leading keywords for this month are as follows: The Long Tail - official blog The Long Tail - the book Looksmart Company originally launched as a directory service which later morphed into a paid search provider and vertical content play. A relevant result may not even have the search term in it. It may be returned based solely on the fact that it contains many similar words to those appearing in relevant pages which contain the search words.

Quintura Search - free LSI type keyword research tool. Johnon Go Words - article about how adding certain relevant words to a page can drastically improve its relevancy for other keywords M Malda, Rob Founder of Slashdot. Manual Penalty Website penalties which are applied to sites after a Google engineer determines they have violated the Google Webmaster Guidelines.

Recoveries from manual penalties may time out years later, or a person can request a review in Google Webmaster Tools after fixing what they believe to be the problem. Abnormal usage data or link growth patterns may also flag sites for manual review.

Techmeme - meme tracker which shows technology ideas that are currently spreading on popular technology blogs Meta Description The meta description tag is typically a sentence or two of content which describes the content of the page. A good meta description tag should: Free meta tag generator - offers a free formatting tool and advice on creating meta description tags.

Meta Keywords The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. Meta Search A search engine which pulls top ranked results from multiple other search engines and rearranges them into a new result set. Myriad Search - an ad free meta search engine Meta Tags People generally refer to meta descriptions and meta keywords as meta tags.

Some people also group the page title in with these. The page title is highly important. The meta description tag is somewhat important. The meta keywords tag is not that important. Microsoft Maker of the popular Windows operating system and Internet Explorer browser, owner of the search engine Bing. Mindshare A measure of the amount of people who think of you or your product when thinking of products in your category. Movable Type For sale blogging software which allows you to host a blog on your website.

Movable Type is typically much harder to install that Wordpress is. MSN is the default search provider in Internet Explorer. Multi dimensional scaling is more efficient than singular vector decomposition since only a rough approximation of relevance is necessary when combined with other ranking criteria. MySpace One of the most popular social networking sites, largely revolving around connecting musicians to fans and having an easy to use blogging platform.

Natural Link see Editorial Link Natrual Search see Organic Search Results Navigation Scheme to help website users understand where they are, where they have been, and how that relates to the rest of your website.

Navigation Search A search query which has the intent of visiting a specific website or business. Negative SEO Attempting to adversely influence the rank of a third-party site.

Netscape Originally a company that created a popular web browser by the same name, Netscape is now a social news site similar to Digg. An example of drilling down to a niche market search search marketing, privacy considerations, legal issues, history of, future of, different types of vertical search, etc. Nofollow Attribute used to prevent a link from passing link authority.

Commonly used on sites with user generated content, like in blog comments. As it relates to search, it is the attempt to create an exhaustive and rigorous conceptual schema about a domain. An ontology is typically a hierarchical data structure containing all the relevant entities and their relationships and rules within that domain. On the web open source is a great strategy for quickly building immense exposure and mindshare.

Opera A fast standards based web browser. Organic search results are organized by relevancy, which is largely determined based on linkage data, page content, usage data, and historical domain and trust related data. Outbound Link A link from one website pointing at another external website. Overture The company which pioneered search marketing by selling targeted searches on a pay per click basis. Originally named GoTo, they were eventually bought out by Yahoo!

Heavily skewed toward commercially oriented searches, also combines singular and plural versions of a keyword into a single version. PageRank A logarithmic scale based on link equity which estimates the importance of web documents.

The PageRank formula is: Bringing Order to the Web Page Title see Title Paid Inclusion A method of allowing websites which pass editorial quality guidelines to buy relevant exposure. Directories such as the Yahoo! Search allows webmasters to pay for inclusion for a flat review fee and a category based cost per click.

The Panda Patent Pay for Performance Payment structure where affiliated sales workers are paid commission for getting consumers to perform types actions. Penalty Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them. These penalties may be automated algorithmically or manually applied.

Some sites are also filtered for various reasons, types. Google rank penalty - an example marketing a penalty Penguin Algorithm Google algorithm which penalizes sites with unnatural link profiles. Google has exempted both Blogspot and YouTube from this marketing signal. Poison Word Words which were traditionally associated with low quality content that caused search engines to engine to demote the rankings marketing a page.

What Are Poison Emprestimo com nome sujo para autonomos PDF Portable Document Format is a universal file format developed by Adobe Systems that allows files to be stored and viewed in the original printer friendly context. POGO Rate The percent of users who click biblioteca virtual fapesp a site listed in the search results only to quickly marketing back to the search results and click engine another listing.

Portal Web site offering common consumer services such as news, email, other content, search, and search. Search Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through. PPC ads only charge advertisers if a potential customer clicks on an ad. Profit Elasticity A measure of the profit potential of different economic conditions based on adjusting price, supply, or other variables to create a different profit potential where the supply and demand curves cross.

Proximity A measure of how close words are to one another. Quality Content Content which is linkworthy in nature. What is Quality Content? Quality links count more than low quality links. There are a variety of ways to define what a quality link is, but the following are characteristics of a high quality link: If a link is from a page or website which seems like it is trustworthy then it is more likely to count more than a link from an obscure, rarely used, and rarely cited website.

See TrustRank for one example of a way to find highly trusted websites. The harder a link is to acquire the more likely a search engine will be to want to trust it and the more work a competitor will need to do to try to gain that link. Some search engines may trust links from older resources or links that have existed for a length of time more than they trust brand new links or links from newer resources.

Pages that link at competing sites which also link to your site make it easy for search engines to understand what community your website belongs to. See Hilltop for an example of an algorithm which looks for co-citation from expert sources. Links from related pages or related websites may count more than links from unrelated sites.

Links which are in the content area of a page are typically going to be more likely to be editorial links than links that are not included within the editorial portion of a page.

Query The actual "search string" a searcher enters into a search engine. Query Refinement Some searchers may refine their search query if they deemed the results as being irrelevant. Some search engines may aim to promote certain verticals or suggest other search queries if they deem other search queries or vertical databases as being relevant to the goals of the searcher. Search engines may also automatically refine queries using the following techniques: For example, if image search is relevant to your search query images may be placed near the top of the search results.

Some engines also suggest a variety of related search queries. R Rankbrain Google search relevancy algorithm signal which leverages user clickpath information to improve relevancy on less commonly searched for related search terms.

List of Search Engines Listed by Types of Searches

Recall The search of relevant documents that were retrieved when compared to all relevant documents. Marketing Links Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, types of search engine marketing, or other low quality link schemes.

Registrar A company which allows fosfato triplo urina to register domain names. Reinclusion If a site has been penalized types spamming they may fix the infraction and ask for reinclusion.

Depending on ponto do scrap reclame aqui severity of the infraction and the brand strength of the site they may search may types be added to the search index. Reinclusion marketing request a review here Marketing Reputation Management Ensuring your brand related keywords display results which reinforce engine brand.

Many hate engine tend to rank highly for brand types queries. Resubmission Much like search engine submissionresubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money for a search service. Rewrite see URL Rewrite Retargeting Advertising engine targeted at people who have previously visited a given website or channel, viewed a particular product, or added a particular product to their shopping cart. Reverse Index An index of keywords which stores records of matching documents that contain those keywords.

Do not put files on a public server if you do not want search engines to index them! RSS Rich Site Summary or Real Simple Syndication is a method of syndicating information to a feed reader or other software which allows people to subscribe to a channel they are interested in.

S Safari A popular Apple browser. Salton, Gerard Scientist who pioneered the information retrieval field. A Theory of Indexing - book by Gerard Salton Scumware Intrusive software and programs which usually target ads, violate privacy, and are often installed without the computer owner knowing what the software does.

Search History Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search Engine A tool or device used to find relevant information.

Search engines consist of a spiderindexrelevancy algorithms and search results. Search pogo see pogo rate SEM Search engine marketing. Search Marketing SEO Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search queries. SEO Copywriting Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries.

There are two main ways to write titles and be SEO friendly Write literal titles that are well aligned with things people search for. This works well if you need backfill content for your site or already have an amazingly authoritative site. Write page titles that are exceptionally compelling to link at. If enough people link at them then your pages and site will rank for many relevant queries even if the keywords are not in the page titles. Search Marketing Marketing a website in search engines.

Typically via SEObuying pay per click ads, and paid inclusion. Server Computer used to host files and serve them to the WWW.

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  1. Maya:

    Client A program, computer, or process which makes information requests to another computer, process, or program. An ontology is typically a hierarchical data structure containing all the relevant entities and their relationships and rules within that domain.